Gushers have been a beloved snack for young adults for decades - but in the candy game, these days it takes more than delicious taste to break through. MDRN Logic was asked to partner with General Mills, Imagine Entertainment, and Mike Diva of Lord Danger. The collaboration aimed to make Gushers the most talked about brand in candy with young adults and sell a lot of fruit (flavored) candy.
If there’s one aspect of the Gushers story that everyone already knows - even if you’ve never bitten into a Gusher in your life - it’s the brand’s surreal 90s mascot FruitHead. The creative team set out to build a true origin story for the character. MDRN Logic was tasked with bringing that vision to life visually. In conjunction with Mike Diva of Lord Danger, we provided all design, VFX, and post production & editing for this horror short film.
The short film killed it. Within weeks, it racked up over 6 million views on YouTube alone, with millions more views & impressions coming in on social media. Outlets like AdWeek and MuseByClio rushed to praise the spot’s humor as well as its innovative approach.
