LIV Golf and our friends at Weekend Hours approached us to build a campaign to showcase the unique branding of each team in the LIV Golf League. We were contracted with 12 bespoke animations to create—each showcasing distinct styles, branding, word marks, team captains, and rosters—we set out to craft a visual experience that would resonate with fans and players alike. Embracing the vibrant energy of the league, we decided to bring each team’s branding to life through dynamic motion design and animation, layering in surreal CG elements to elevate the storytelling. The result was a campaign that not only showcased the individuality of each team but also transformed the LIV Golf brand into a visually stunning experience.
Applying our signature approach allowed us to push the boundaries of design and creativity, making each animation a compelling reflection of the teams’ identities. We loved pushing this brand into a design forward space and are incredibly grateful for the amazing team of artists who helped along the way.
