Workday Sales Kick Off (SKO) is Workday’s annual Sales conference that brings together its sales organization to align on priorities, strategy and goals for the year ahead. It’s a key moment for Workday, designed to ensure every team is moving in the same direction. Across a multi-day program, Workday leaders share company performance updates, outline market opportunities, introduce new products and innovation, and provide training and strategic advice to attendees. In 2026, there is a strong focus on AI and Workday’s "Superintelligence for Work” vision, helping sales teams better understand how to position these offerings to customers. Breakout sessions and hands-on training dive deeper into specific industries, use cases, and selling strategies.
Workday needed a scalable, quick-turn social content studio that could capture the voices of its sales organization in real time at SKO this year - and content could be shared within days of the event on participants' personal LinkedIn pages, not weeks. The goal was to create a high-volume stream of polished, branded video content that felt authentic to the SKO experience, with a booth set up that was quick and efficient enough to support a multitude of participants. This content would give attendees a platform to share their perspectives on SKO and predictions for the sales year ahead, spotlighting key themes like AI and Superintelligence for Work.
We launched and designed an on-site marketing content studio at Workdays 2026 SKO event in Chicago, allowing attendees to step right in and make social-ready, branded Workday content to be posted on their own LinkedIn channels. Our team provided coaching and directing to help participants feel confident on camera, while maintaining a fast and efficient in-take, audio and video capture, and production / delivery workflow. We offered a range of prompts, from social-first, trend-driven questions like “What’s your Workday hot take?” to more thought-provoking ones like “How are AI agents shaping your customers’ new workday?”—giving participants the flexibility to speak on what resonated most and create content they’d be excited to share on their own channels. In parallel, we also created executive level content to be used for Workday's most high profile RFP’s, supporting key business initiatives. In just a matter of days, we produced and distributed over 80 polished, fully branded video assets, operating in a near real-time workflow that allowed us to edit, produce, and deliver content at scale without sacrificing quality. These videos can now be found in the wild all over LinkedIn!
